Certified couples and family therapist. Leads workshops for couples and a professional training in integrative couples therapy grounded in mindfulness, somatic work, and experiential methods.
Advertising Solutions for Course and Workshop Facilitators
High-Performance Ad Campaigns That Drive Real Growth in Course, Workshop, and Retreat Enrollment
Filling a course isn’t easy...
You already know courses don’t fill themselves.
You have a solid offering, satisfied participants, and you understand that marketing isn’t optional — it’s the engine that drives your business forward.
So the real question isn’t whether to advertise — but how to do it smartly and effectively.
We work with course and workshop creators who’ve already tried running ads on their own. They understand the value of paid advertising, but they’re looking for a system that works consistently, converts efficiently, and attracts committed sign-ups.
Here’s the good news:
You can build an advertising system that works for you.
It can bring in qualified, ready-to-enroll leads — and help take your business to the next level.
You already know courses don’t fill themselves.
You have a solid offering, satisfied participants, and you understand that marketing isn’t optional — it’s the engine that drives your business forward.
So the real question isn’t whether to advertise — but how to do it smartly and effectively.
We work with course and workshop creators who’ve already tried running ads on their own. They understand the value of paid advertising, but they’re looking for a system that works consistently, converts efficiently, and attracts committed sign-ups.
Here’s the good news:
You can build an advertising system that works for you.
It can bring in qualified, ready-to-enroll leads — and help take your business to the next level.
Who Is This For?
Course, workshop, and retreat facilitators with a starting ad budget of around $2,500/month (approx. $1500 for ad management and $1000 for ad spend).
This service is ideal for facilitators aiming to generate at least $10,000–$15,000/month in revenue.
As a general rule, your ad budget should be 5–15% of your target monthly income.
If you’re just getting started, don’t yet have a clear offering, or can’t commit to a consistent ad budget — this probably isn’t the right fit (yet).
What Our Clients Say
"Working with The Spiral was one of the best choices I’ve made!
They supported me from the very beginning — guiding me with clarity, helping craft the right creatives, and staying attentive throughout the campaign.
They’re highly professional, deeply familiar with this field, and always offer valuable advice. I felt truly supported. They’re responsive, flexible, and present. Highly recommended. Thank you!"
Sheli GlickmanFrom Here to There – Spaces of Connection 
"Just wanted to share how much I appreciate working with The Spiral.
They’ve supported me through multiple successful campaigns — with fast, professional service and amazing results. The leads were 🔥 — accurate and super relevant.
Thank you so much!"
Roy ShahamSpace For Change 
"Their advertising simply works — and that's what matters most.But what truly makes the difference is the sense of partnership. Knowing I’m in good hands, and that it’s a joy to work together."
Noga Maivar“Gateways of Insight” – Yearly Course in Focusing & Constellation Work 
"When I first spoke with The Spiral, they promised they always go the extra mile.
At the time, I thought it might just be a sales line — but not only was it true, it was deeply true.
It’s not just their technical skills that make them pros — it’s their seriousness, their listening, their willingness to think big on your behalf. The smart advice, the solid setup, the thoughtful presence — that’s what helped us reach (and exceed) our goals without overspending.
I’ll definitely continue working with them — and recommend them to anyone doing meaningful work."
Barak Sagie“Bar Likut" – Nature Adventures 
What Does the Process Look Like?
Before we get started, we’ll have an introductory call to learn about your course, target audience, timeline, and enrollment goals.
If needed, we’ll build a custom landing page for your campaign — and guide you step-by-step on exactly what content you’ll need to attract the right leads.
Next, we’ll schedule a remote session to connect to your computer and gain access to your existing assets:
your Facebook and Google ad accounts, social media pages, website or landing page platform (if available), and any past customer lists (emails and phone numbers).
From there, with our guidance, you’ll provide 3 to 6 posts — telling your story, describing your course, and explaining why it’s worth signing up — along with relevant images and videos.
Once that’s ready, we take the reins:
We set up your campaign, build relevant audiences, handle all the necessary tracking, and make sure your leads go exactly where you need them — smoothly and effectively.
Our Clients
Shachar Erez
Maoz Yaakov
Sexologist, M.A. in Social Work, and advanced studies in sex therapy. Therapist and head instructor of an integrative sexuality training program.
Yifat Ashkenazi
Founder of SOULOGY.CO — a space for personal growth. Workshop leader, producer, and heart-centered facilitator of transformational processes.
Mira Artzi-Padan
Developer of the Women’s Yoga Method. Has trained over 400 yoga teachers. Offers courses, workshops, and retreats in Israel and internationally.
Roy Shaham
Facilitator of personal development workshops for men and women. Leads professional trainings for therapists and men’s counselors, with a focus on conscious masculinity and sexuality.
Barak Sagie
Founder of “Bar Likutt” — offering foraging workshops, seasonal foraging courses, and private events in nature.
A Few Key Facts
As a rule of thumb, courses priced under $500 can typically be sold directly online via a checkout page.
For higher-priced programs, phone conversations often convert better — unless your reputation is already strong and well-established.
Your ad budget should generally be between 5–20% of your target course revenue.
The exact percentage depends on your brand reputation, your offer, the strength of your creatives, and campaign timing.
Most of our clients report a strong return on investment, continue running future campaigns, and see consistent growth in their revenue.
Your Success Is Our Success
More than:
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Meet the Team
Amiel Riss
Born in 1980. Married with two lovely daughters.
Over a decade of experience in online advertising and entrepreneurship.
Amiel has helped dozens of businesses grow through organic SEO, paid Google and YouTube ads, Facebook and Instagram campaigns, affiliate program development, and email marketing funnels.
Gilad Peled
Born in 1989. Married and a proud dad.
With 8+ years of experience designing and building landing pages and websites, Gilad combines a creative and strategic mindset.
He brings a background in coaching and healing, and has worked closely with facilitators, coaches, and wellness professionals to create aligned digital assets and impactful marketing strategies.
Frequently Asked Questions
Custom WordPress landing page or website (if needed)
Facebook and Google pixel setup for visitor tracking
Audience building based on website activity, social media engagement, and your email list
Facebook ad campaigns (including remarketing)
Google ad campaigns (including remarketing)
All leads organized in a shared Google Sheet
Ongoing performance tracking and optimization
Regular reporting on campaign results and ROI
No problem at all!
We’re happy to work with your existing assets — and if needed, we’ll help you improve your landing page for better performance.
Yes.
We work with course, workshop, and retreat facilitators who have a minimum monthly ad budget of $2,500 (approx. $1500 for management + $1000 for ad spend).
This is best suited for those aiming for at least $10,000–15,000/month in revenue.
You should already have a course that’s clearly defined — with confirmed dates, pricing, and some proven ability to sell it.
The more experience and reputation you have, the easier it will be to fill future courses through ads.
Most of our clients report a strong ROI and continue running ads for future or additional courses.
Here’s the rule of thumb:
Courses priced under $500 can often be sold directly online.
Courses over $500 usually require a follow-up call to convert.
That said, if we decide sales calls are necessary — they really can’t be skipped.
Your campaign’s success depends on your willingness to follow up and engage with interested leads.
Get in Touch
Fill out the form below and we’ll be happy to schedule a consultation call.